Ads
Budgets and bids that follow the season, with the reasoning written down.
Reads campaign and search-term data daily, proposes bid and budget changes, adds negative keywords, and explains each change in plain language.
Always asks you first
- Budget increases
- New campaigns
- Pausing a campaign that is still selling
Nothing in this list changes until a person approves it. Not even after the agent has earned autonomy on other tasks.
What the agent does
Reads campaign and search-term data every day.
Paces spend against the month's plan and catches campaigns that run past their season.
Proposes bid and budget changes and adds negative keywords.
Explains every change in plain language, with the numbers behind it.
What it stages, what waits for you, what can graduate
Stages for review
The agent does the work and stages the change. Nothing goes live yet.
- Budget changes
- Bid changes
- Negative keywords
- Pausing a campaign
Needs your approval
Always. Money, live listings, and new messages to customers or suppliers.
- Budget increases
- New campaigns
- Pausing a campaign that is still selling
Can graduate
After the agent passes evals on past decisions and your reviews. You decide when, and you can take it back.
- Negative keywords for search terms that spent with no sales
- Small bid moves inside limits you set
A proposal, the way it reaches you
One change, the numbers behind it, and what Claude checked before it reached you. This one is an example.
- Approve and the change is applied and logged.
- Edit and your edit becomes a rule the agent follows next time.
- Reject and the agent will not retry. Your reason is saved.
Lower the daily budget on "Holiday gift sets"
Daily budget
$80
$35
- Why
- The season ended Dec 26. Since then the campaign has spent $412 for $96 in sales. $35 keeps the branded terms that still sell.
- Claude checked
- Campaign spend and sales since Dec 26. Search terms that still convert. Last year's January.
Needs your approvalChanges ad spend.
Try it: ad pacing
The pacing check the ads agent runs every morning, on example numbers.
Example data. Simulated.
Ad pacing
In the product: The ads agent compares spend with the month's plan every morning and proposes budget changes with the numbers behind them. Increases always wait for you.
Planned channels
Marline is pre-launch. These are the integrations this module is being built for, not live connections.
- Amazon Ads
- Walmart
- TikTok Shop
Nothing goes live until you approve it.
Marline is pre-launch. Join the waitlist and we'll write when access opens.