Brand kit
For press and anyone writing about Marline. Use the files as they are. Questions: founders@marline.dev
The words
- Name
- Marline
- Say it
- MAR-lin, like the fish.
- One line
- AI agents run your ecommerce operations. You approve every call that matters.
- Product sentence
- Marline is a set of AI agents that run inventory, listings on Shopify, Amazon, TikTok Shop and Walmart, creative QA, ads, CRM, wholesale and supply. They stage every change and send it to a person to approve. One catalog, one inventory count, one activity log.
Logo files
SVG. Click to download.
- On dark
Wordmark, accentOn dark, with the copper i-dot. The default.wordmark-accent.svg - On dark
LockupMark and wordmark, for headers and decks.lockup-on-dark.svg - On dark
Wordmark, lightOn dark backgrounds.wordmark-light.svg - On light
Wordmark, darkOn light backgrounds.wordmark-dark.svg - On light
Lockup, on lightMark and wordmark on light backgrounds.lockup-on-light.svg - On dark
App iconThe mark on an ink tile.mark.svg - On dark
FaviconFor 16 to 32 pixels.favicon.svg - On dark
Mark, on darkLight cords, copper turns.mark-on-dark.svg - On light
Mark, on lightInk cords, darker copper turns.mark-on-light.svg
Tokens for designers: colors.css and tokens.json.
Color
Paper is the ground, and ink when the reader’s system is set to dark. There is one accent. Copper marks the person: their decision, the approve button, the turns in the mark. Everything else is ink or paper.
- Seizing Copper#E2834AThe signature. Only for the person's decision.
- Copper 600#B4581FThe approve button on light.
- Copper 700#9E4B1BCopper text and links on light.
- Paper 50#FBFBF9Page ground, light.
- Paper 900#121211Primary text on light, the dark wordmark.
- Paper 600#5C5B56Muted text on light.
- Ink 900#141413Logo ground on dark.
- Ink 50#F1F0ECPrimary text on dark, the light wordmark.
- Ink 300#A3A29CMuted text on dark.
Type
Both are free on Google Fonts.
Schibsted Grotesk
Display and body, 400 to 700. A sturdy grotesque built for reading at length. Tracking tightens as size grows.
IBM Plex Mono
Codes, labels, amounts, and logs, 400 and 500. Never for sentences.
Using the logo
- Use the drawn wordmark. Don't retype Marline in a font.
- Keep clear space around the logo equal to the wordmark's x-height.
- Don't outline, skew, recolor, or add shadows to the logo.
- The three turns in the mark are always copper, or always the cord color.
- Write the name in title case: Marline. Never MARLINE in running text.